Ghost's answers come from what you teach it. Here is how training works, how fast the answers arrive on the call, and what Ghost does after the call and before the next one.
Ghost starts with your industry's objections and competitors. Everything about your own product comes from what you teach it, so the answers are yours, with a source you can check.
1
Teach it
Give Ghost your website, product docs, a deck, a battlecard, a competitor's site or a folder of files. Ghost reads them, and with an AI on it drafts answer cards: talk tracks, objections, competitor answers and security answers.
2
Check it
Anything Ghost can't stand behind is marked [CONFIRM] for you to fix. Test Ghost in Settings runs the questions buyers in your market ask against what you taught, without the AI, and marks the ones with no clear source.
3
Correct it once
When an answer is off, press Not quite and type what you'd say. Ghost saves it on your computer as your own answer, trusts it over every other source, and answers that way on every call after.
On the Team plan, what one rep teaches Ghost, the whole team's Ghost knows.
72%
Ghost is 72% trainedWell trained
What you sell15/15
Answer cards10/20
Objections5/10
Competitors4/10
Your market10/10
Things taught5/5
Accounts5/5
Practice call10/10
Checked1/5
Ready to search7/10
NextTeach Ghost a battlecard or a competitor's website.
Example. The parts, points and the next hint follow the app's own rules. Every plan can train Ghost to 100%.
During the call
Ghost answers while the buyer is still talking.
The pushback you hear every week shows up before the buyer finishes the sentence. The technical question comes back from what you taught Ghost seconds after they ask.
Pushback you hear every week
Ready before they finish
−1.5 sbefore the sentence ends
Dana, platform lead, says
"Honestly, this looks too expensive next to what we pay now."
Ghost hears "too expensive" and the card is on your screen with words still to come.
Price objectionSay: Fair. Compared to what, exactly: the license, or the license plus the time your team spends keeping the current setup running?Avoid: Do not discount on the first push. Do not invent hour savings; ask them to estimate.From the DevOps and developer tools pack, free with Ghost
The technical question
Answered from your docs
1.4 safter they stop
Then Dana asks
"Does our state go to your cloud?"
Ghost searches what you taught it and writes the answer in words you can say.
GhostNo. Runners deploy into their VPC and state stays in their S3 bucket. Ask how many accounts they manage today.From docs.stackyard.dev, Self-hosted runners
Example product and buyer: Stackyard and Northwind are made up. Times are medians from Ghost's latency test, measured from when the buyer stops talking. On a Windows PC with an NVIDIA RTX 4090, cards show 1.5 s before and answers 1.4 s after. On a Mac or a PC without one, cards show 1.2 s before and answers 2.1 s after.
Coaches to your playbook
MEDDICC or BANT, ticked off as the buyer answers.
Any call app
Zoom, Google Meet, Teams or a dialer on your computer. No bot joins the meeting.
Ask anything
Answer that, Next line, Close, or your own question, answered in a sentence or two you can say out loud.
Ghost never shows in your screen share or recordings, on Mac and Windows.
Re: Northwind and StackyardDraft, in Gmail
Hi Dana, thanks for the time today. As promised: runners deploy into your VPC and your state stays in your own S3 bucket. Next step is a pilot on two of your accounts. Does Thursday at 10 work to scope it?
SummaryNext stepsTranscript
Example email.
After the call
Hang up and get straight to work.
The transcript is ready. No processing.
Ghost writes the transcript live, on your computer, while you talk. The moment a saved call ends you can search it, copy a quote or ask Ghost about it. Nothing to upload, nothing to wait for.
The follow-up is already in your drafts.
For a saved call, Ghost writes the summary and next steps and puts the follow-up email in your Gmail drafts, for you to read and send.
End the day at Calendar Zero.
Ghost reads your calendar and your CRM, writes a briefing for every meeting with people outside your company, and steps back when the day is done.
Example day
1Your day, from Google Calendar
2Five minutes before
3The briefing
4Calendar Zero
Tuesday
9:30 AMNorthwind introDana Reyes, Sam OrtizBriefing ready
11:00 AM1:1 with PriyaInternal
1:00 PMAcme renewalLee ParkBriefing ready
STARTS IN 5 MINUTES
Northwind intro
They run Forgekit today and are moving 40 AWS accounts to OpenTofu.
Dana owns the platform budget.
Sam ran last month's trial.
Join & start GhostStart GhostBriefingSkip
Northwind introFrom Google Calendar and HubSpot
Top three
40 AWS accounts moving to OpenTofu
Forgekit renewal is in March
Dana signs, Sam evaluates
Where it stands
Qualified to buy, from HubSpot. Last touch: an email from Dana on Oct 21.
Who's in the room
Dana Reyes, VP Platform: owns the budget LinkedIn
Sam Ortiz, Staff Engineer: ran the Forgekit trial LinkedIn (likely match)
Questions they may ask
Can we keep our Terraform state? Yes, it migrates as is.
How long is a pilot? Two accounts, two weeks.
Calendar ZeroNext: Thursday at 10:00 AM, Northwind pilot reviewToday's meetings
Ghost is 72% trained. You have time to teach Ghost something.
Briefings come from Google Calendar plus HubSpot, on every plan. Each guest's LinkedIn link comes from your CRM when it has one; otherwise Ghost looks for a likely match on the web, never on LinkedIn itself. The transcript is ready the moment you hang up, and the follow-up is waiting in your Gmail drafts.
Ghost and meeting notetakers do different jobs.
A notetaker records the call and tells you what happened. Ghost helps you answer while it's happening, from what you trained it on.
Ghost
Meeting bot notetakers
Knows your product and competitors
Yes, you train it on your docs
No, it knows the transcript
On the call
No bot joins. Ghost adds a recording notice to your invites
The bot joins as a named participant
Help during the call
Answers most questions in about two seconds
None until the call ends
Where the audio goes
Stays on your computer and is never saved
Usually recorded in the vendor's cloud
The transcript
Live as you talk, and yours the moment the call ends
Usually after the recording is processed
After the call
Summary, next steps and a follow-up email in Gmail drafts for each saved call
Summary and notes
Ghost helps you get consent right.
Many places require everyone on a call to know it's recorded or transcribed. Ghost builds the notice into how you already work, and it keeps a call only after the people on it were told.
The notice goes in your invites
With Google Calendar connected, Ghost adds a recording notice to meetings you organize with people outside your company. Add your own words around it in Settings.
Your meeting platform counts
If your Zoom, Teams or Meet announces recording, tick it once in Settings and Ghost saves those calls for you.
Nothing kept without notice
Ghost coaches you on every call but saves one only after people were notified. If it can't tell, it asks you when the call ends, and drops the call if you say no.