Ghost

Close the technical deal on the call, not three emails later.

Every "let me get back to you" gives the deal a week to cool off. Ghost answers deep product questions from your docs while the buyer is still talking, and writes the follow-up when you hang up.

Free to start. Pick Account Executive in setup and Ghost sets itself up for you.

Buyer"Where is our data stored? We're EU based."
EU customers run in Frankfurt and data never leaves the EU. Offer the DPA today and ask who signs off on vendor security.

What Ghost shows on your screen. The buyer sees you, prepared.

What changes when you pick Account Executive.

Three settings, chosen for how account executives sell. Change any of them in Settings.

Coach

Steady

Up to 3 cues every 30 minutes. A good default. Enough to help, never so much it pulls you off the buyer.

Playbook

Standard discovery

Ghost ticks each one off as the buyer answers it.

  1. The problem. What made you take this call? What's not working today?
  2. How they do it today. How are you handling this right now?
  3. What it costs them. What does this cost you today, in time or money?
  4. Why now. Why look at this now and not six months from now?
  5. Who decides. Who else will weigh in on this decision?
  6. Timeline. When do you need this working?
  7. Budget. Has money been set aside to fix this?
  8. A dated next step. Can we put the next step on the calendar now?
After the call

The follow-up, written

The transcript is ready the moment you hang up. Ghost writes the summary, next steps and a follow-up email, and puts it in your Gmail drafts.

Summary, next steps, email

Other playbooks: BANT, MEDDICC and SPIN.

The pushback you'll hear this week.

The objections that stall deals in the middle of the funnel, and what to say before the call ends. Real cards from Ghost's market packs.

"That's a lot more than we budgeted."

What are you comparing it to, and what would it need to replace or reduce to be worth it?

Do not discount before you understand the comparison. Do not use fear to justify price.

From the Cybersecurity pack

"Migrating would be too much work."

What worries you most: the workloads, the data, downtime, or retraining the team?

Do not say migration is simple. Do not promise zero downtime.

From the Cloud infrastructure pack

"Security will never approve a tool with access to our code and cloud."

What does security usually need to see for a tool like this, and can we get that list early?

Do not claim certifications or controls you have not confirmed with your own security team.

From the DevOps and developer tools pack

"We run our own open source stack."

Who keeps it running, and how much of their week does that take?

Do not dismiss open source. Many buyers care about it deeply and some of the best engineers on the call maintain it.

From the Observability pack

When they name a competitor.

Give them credit, then ask whether that strength matters to this buyer.

Palo Alto Networks

Palo Alto is a leader across network, cloud and SOC. How important is buying many of those from one vendor for you?

From the Cybersecurity pack

Oracle Cloud Infrastructure

OCI is a strong choice for Oracle database workloads. How much of your stack runs on Oracle today?

From the Cloud infrastructure pack

JFrog

JFrog is the name many teams trust for artifacts and binaries. Is artifact management the gap, or is it something further down the pipeline?

From the DevOps and developer tools pack

Datadog

Datadog is known for broad coverage and a product engineers like to use. How much does cost predictability matter to you at your scale?

From the Observability pack

Pick the market you sell into.

Each pack loads its competitors, objections and discovery questions into Ghost. Read any of them free.

Ghost for account executives: questions

How does Ghost help account executives close more deals?

Ghost answers the buyer's questions from your own docs during the call, shows you what to say when they push back or name a competitor, tracks which discovery questions are still open, and writes the summary and follow-up email the moment the call ends.

Can Ghost answer technical product questions?

Yes. Teach Ghost your website, product docs and files. When the buyer asks how SSO works or where data is stored, Ghost shows the answer in plain words with the page it came from.

Does Ghost support MEDDICC?

Yes. Account executives start on standard discovery, and you can switch to MEDDICC, BANT or SPIN in Settings. Ghost ticks off each item as the buyer answers it and reminds you of what's still open.

Will the buyer know I'm using Ghost?

No. Ghost hides from screen shares and recordings on Mac and Windows, and no bot joins the meeting.

What happens after the call?

The transcript is ready right away. Ghost writes a summary, the next steps and a follow-up email, and puts the email in your Gmail drafts. Briefings before the call come from Google Calendar and HubSpot or Salesforce.

Answer it on the call. Close it this quarter.

Free to start. Setup takes about two minutes.