Ghost

The sales coach that knows your product.

Ghost by GhostSales learns your docs, your market and your competitors. When a buyer asks a hard technical question, Ghost puts the right answer on your screen, with its source.

Win technical deals without "let me get back to you."

Free to start. No credit card.

Example call
  1. 1The buyer asks a technical question
  2. 2Ghost puts the technical answer on your screen
  3. 3Your screen share stays clean
Marcus T., Brightwater
You
Technical question"Do you automate intercompany elims?"
12 min
LiveCalendarLibrary
Ask
Technical answerGhostYes. Intercompany entries post to both entities and eliminate at consolidation. Ask how many of their entities trade with each other. From docs.ledgerline.io, Intercompany and consolidation

YouThat covers AP. What slows your close the most?

MarcusWe run six entities and eliminate in spreadsheets.

MarcusDo you automate intercompany elims?

YouYes, intercompany entries post to both sides and

Ghost never shows in your screen share or recordings.

Answers from your docs, with the source. Ghost answers from what you trained it on, so you can check where each answer came from.

The transcript is yours right away. It writes itself as you talk, with no waiting for a recording to process.

Present without fear. Ghost never shows in your screen share or recordings, and no bot joins the call.

Generic AI vs. Ghost.

The same buyer question, answered two ways.

Example

Generic AI

Buyer"Does it support OpenTofu?"
"Many infrastructure tools now support OpenTofu, an open-source fork of Terraform. Check the vendor's documentation for details."
Example

Ghost

Buyer"Does it support OpenTofu?"
"Yes, since version 4.2. Set the engine per stack, and existing state migrates as is."From docs.stackyard.dev, Engines

Ghost answers from what you trained it on, so the answer is specific to your product and you can check the source.

Real-time AI sales coaching for the seat you sell from.

Pick your role in setup. Ghost changes what it listens for and what a good call ends with.

Turn a cold first call into a booked meeting.

Ghost knows what your product works with, so a technical question becomes a reason to book the next meeting.

How Ghost coaches SDRs and BDRs

Buyer"Do you support GitLab or just GitHub?"
Both, plus Bitbucket. Ask which one they run, then offer Tuesday at 10 for a deeper look.

Get technical deals to signature.

Ghost answers deep product questions from your docs, so the deal doesn't stall waiting on a follow-up.

How Ghost coaches account executives

Buyer"How do you handle drift?"
Nightly drift checks on every stack, with a pull request to fix or accept. Ask how they find drift today and what it cost them last time.

Protect the renewal and find the expansion.

Ghost knows the fix from your docs, so a support question doesn't turn into a renewal risk.

Buyer"Plans got slow after we split into 40 accounts."
Turn on parallel runs per account so plans don't queue. Offer a 30-minute session with their platform team this week.

Join a deal and leave knowing where it stands.

Ghost has your security and compliance answers ready, so the review doesn't push the deal a quarter.

Buyer"Can you get through our FedRAMP review?"
GovCloud deployment is supported and the package is in the trust portal. Ask who owns the ATO and when their next review window opens.

Keep strategic conversations on outcomes.

Ghost gives you the precise answer on risk, so the conversation stays on the business case.

Buyer"What if we want to leave?"
Everything is plain Terraform and OpenTofu in their repos, so nothing is locked in. Offer to put that in writing.

It knows your market. You train it on your product.

Pick a market pack and Ghost loads its competitors and battle cards. Then teach it your website, docs and files, and watch the training ring fill.

Pick a market to see its example call above. Read every pack's objections and competitor answers free.

Built for technical products and complex deals.

Answer the technical questions yourself.

Teach Ghost your docs, a competitor's docs, or a folder of files. When the buyer asks how SSO works or where their state lives, the answer is on your screen in words you can say out loud. No "let me get back to you."

72%
  • docs.stackyard.dev
  • Forgekit pricing page
  • Security overview.pdf

Coach to MEDDICC or BANT, live.

Choose your playbook and Ghost coaches to it during the call. The questions about budget, decision process and the economic buyer get asked on this call instead of the next one.

MEDDICC

Walk in briefed. Walk out with the follow-up written.

Before the call

10:00
Northwind, intro
Deal
Discovery, from your CRM
Watch for
They run Forgekit today. 40 AWS accounts, moving to OpenTofu.

After the call

Dana, thanks for the time today. You said plans take 20 minutes across 40 accounts. Here's what we agreed: a pilot on two accounts, and a call with your platform lead on Thursday.

Briefings come from Google Calendar plus HubSpot or Salesforce. The transcript is ready the moment you hang up, and the follow-up lands in your Gmail drafts.

Ghost and meeting notetakers do different jobs.

A notetaker records the call and tells you what happened. Ghost helps you answer while it's happening, from what you trained it on.

GhostMeeting bot notetakers
Knows your product and competitorsYes, you train it on your docsNo, it knows the transcript
Shows in your screen shareNoThe bot joins as a named participant
Help during the callLive answers while the buyer is talkingNone until the call ends
Where the audio goesStays on your computer and is never savedUsually recorded in the vendor's cloud
The transcriptLive as you talk, and yours the moment the call endsUsually after the recording is processed
After the callSummary, next steps and a follow-up email in Gmail draftsSummary and notes

Free to start.

Free

$0

Live coaching and call notes, using AI on your computer or your own Claude or GPT account.

Pro

$19 / month

Ghost AI built in, so you need no key and no GPU. Train Ghost to 100% with unlimited pages.

Team

$29 / person / month

Everything in Pro on one bill. What anyone teaches Ghost, everyone's Ghost knows.

Questions about Ghost

What is Ghost?

Ghost by GhostSales is the AI sales coach that knows your product. You train it on your docs, your market and your competitors. On a live sales call it shows you the answer to the buyer's technical question, with its source, on Mac and Windows.

How is Ghost different from a meeting notetaker?

A notetaker joins the call as a bot and gives you notes afterward. Ghost coaches you during the call from what you trained it on, then writes the summary and follow-up email when it ends.

Is Ghost like Cluely?

Both show live help on your screen during a call. Ghost is built only for sales. It's trained on your product, your market and your competitors, and it coaches to playbooks like MEDDICC and BANT.

Is Ghost a meeting recorder?

No. Ghost doesn't record audio, and no bot joins the meeting. It turns what's said into a live transcript on your computer so it can coach you. That transcript is deleted after 3 days unless you save the call to your Library.

Does Ghost record the call?

No. Ghost never saves call audio, and speech becomes text on your computer. If you pick a cloud AI for answers, Ghost sends it text from the transcript, never audio.

Do I need to tell the buyer?

Many places require consent from everyone on a call before it's recorded or transcribed. Follow the rules where you and your buyers are.

When do I get the transcript?

Right away. Ghost writes the transcript live as you talk, and it's yours to search, copy or ask about the moment the call ends.

Which call apps does Ghost work with?

Any call app on your computer, including Zoom, Google Meet and Microsoft Teams. Ghost listens to your microphone and your computer's audio, so it needs no meeting integration.

Where does the audio go?

Nowhere. It stays on your computer and is never saved. Ghost hears nothing until you press Start.

Which AI does Ghost use?

Your choice. Run an AI model on your computer, bring your own Claude or GPT key, or use Ghost AI on the Pro plan.

How much does Ghost cost?

Ghost is free to start. Pro is $19 a month and Team is $29 per person a month.

Who is Ghost for?

SDRs and BDRs, account executives, customer success managers, sales managers and executives who sell technical software on video calls.

Your next call could have a Ghost on it.

Free to start. Setup takes about two minutes.